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April 28th, 2008, by Rich, in Advertising, Design, General, Palm, Tech.
Imagine a scene in the not-too distant future… after a frenzied period of leaks, rumours, claims and counter-claims, interspersed with no-comments, denials, and increasingly reliable and suggestive evidence emerging from component and sub-assembly manufacturers, Apple Inc announce the imminent release of The Perfect Gadget.
The mainstream press attend press conferences and briefings where Apple proclaim that their Perfect Gadget does everything up to, and maybe even including, ordering sliced bread from the online grocer at the precise thickness that it knows you will prefer (a fact derived from a semantic analyses of how you use said gadget).
Socially driven news sites will go utterly berserk.
So how long must we wait until Apple actually makes this announcement? Perhaps we’re only five or ten years away from The Perfect Gadget 1.0. More…
December 19th, 2006, by Rich, in Advertising, Google, Tech, Website.
I am a consumer.
Buy my undivided attention.
Exclusivity guaranteed.
Bids start at just €0.01 per day.
More…
July 3rd, 2006, by Rich, in Advertising, Google, Open Standards.
The possibly-too-quick-for-it’s-own-good rise of Google has set them up squarely as the new arch rival to Microsoft, and their latest advertising angle suggests more than a mild concern over the pre-installed applications in Microsoft’s looming Windows Vista, which is now in Beta testing. More…
June 7th, 2006, by Rich, in Advertising, Silly.
The Sony Bravia Advert with the thousands of bouncy balls is certainly one of the most visually striking pieces of advertising art from the last few years, so it was only a matter of time before it was copied. More…
April 7th, 2006, by Rich, in Advertising, Google Earth, Silly.
Immitation, I am told, is the most sincere form of flattery, so the story going around that Maxim have created the first advert that can be viewed from space could be a rather swift homage to my iPod gag… or they were planning this for a long time and I inadvertently pulled the rug from under their feet. Oops. More…
April 1st, 2006, by Rich, in Advertising, Google Earth, Tech.
I think this may be an exclusive! It’s Apple’s 30th birthday next month; and they’re planning something big to mark the occasion.
Today I learned from a trusted source that Apple is poised to make history next Saturday when it unveils the worlds first advertisement that can be seen from space.
More…
July 16th, 2005, by Rich, in Advertising, Slashdot.
Yesterday’s short article on electronic wallpaper has been visited quite a lot by the readers of Slashdot. Slashdot is an online forum/magazine and is one of the busiest websites in the world, currently ranked #35 by netcraft. Consequentially yesterday was the busiest day ever for this site. More…
June 29th, 2005, by Rich, in Advertising, Google, Google Earth.
Google are running a public beta of Google Earth, and in keeping with their “don’t be evil” policy, the basic version is free for anyone to enjoy. More…
April 24th, 2005, by Rich, in Advertising, F1.
I was introduced to F1 by my grandfather, when James Hunt was fighting to be the world #1 back in the 70’s. We always watched on the TV. In those days that meant the BBC with Murray Walker’s insanely eager commentary and every episode introduced by the ominous bass of Fleetwood Mac’s “The Chain”. We watched the British drivers come and go; Brundle, Blundell, Coultard, Herbert, Hill and Nigel Mansell in his Red 5 Williams. We watched Senna and Prost collide as team mates; Senna and Mansell go wheel to wheel; the track invasion after Mansell’s home win in 92, and the shock of Senna’s death in ‘94. My grandfather incidentally was such an F1 nut that he had a scale model of the McLaren on his television, so as a four year old, Formula1 was something that was just a part of life: and a very exciting part of life too. More…
October 28th, 2004, by Rich, in Advertising, Google, Google Earth.
Google’s purchase of Keyhole (announced yesterday) is, I think, the most significant thing they’ve done of late. Google desktop, gmail, groups, news, blogger, froogle are all sidelines, they are mere content providers compared to this. More…
