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Tags: Google

Google Chav

April 8th, 2005, by Rich.

Google Chav

One of the more random ideas I had recently was based around Google’s “special searches” which enable a more focussed search to be conducted based on the knowledge that a reader is interested in a general topic.

I hypothesised that it is not specifically the topic that’s important, but the stereotype of the person who is doing the search. I therefore wondered, “Could the same demographic population groupings that are used in the advertising profession be used to tailor a search based on what you are socially most likely to want to know?”

I predict that although the subject matter of the search results should be approximately the same, it could probably be provided by a more appropriate source for the reader. In short: If I search for something, the results that are returned to me will be more useful if my stereotypical likes and dislikes are somehow included.

Unless there is a global shift towards communism, a classless society cannot exist, so if my hypothesis is correct it could prove valuable in our capitalist world. So, embracing our social baggage and the fact that we’re all different, and without further ado, I present Google Chav.

It’s a crude hack, but it works. Pretend for a few moments that you’re a Chav, and try a few searches. It appears that my general theory is correct - the content is largely the same, but the vendors are different.

I’ve tried two ways of influencing the content so far. The first is through direct insertion of terms into the search which is what you see on the site. The second method uses google’s “related:” function and for that I created a page containing things associated with chavs (having done my research by initially googling for chav). Currently the second option is not effective, because the GoogleBot has yet to index the page, so google doesn’t know what’s on it. Over time I expect this to change.

45 Responses to “Google Chav”

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  1. 11
    Eeeeezzziiiieeee Bluddddd Says:

    Innnnittt Bluudddd =]
    Tiss Iss Wickedd !
    I Always Go On Dis Syt Monnn..
    Tiss Wickedd !
    Ahhh Luv Itt !
    Ba Ba Ba Ba Ba’ I Luv Berbary Cap =]

  2. 12
    karen (kaz) Says:

    hi chavs r kl

  3. 13
    Nick Nack Burberry Cap Says:

    I is back wasteman blud. there was a homie banging me up
    in his car .
    i was like this is bare shit bruv!
    then my pitbull ate my nikey tracksuite!
    wtf!
    but i put me some subs on my ford fiesta!
    tiss the shit!

  4. 14
    she Says:

    it is wicked

  5. 15
    Joachim Says:

    well ai, im frm newcastle nd thts mint lyk

  6. 16
    Stomps Says:

    Yo man dis is siktingz
    cme 2 my ends n we can av a spliff ova it m8
    keep kl ye
    -bang bang
    bless x
    O:_STOMPZ_:O

  7. 17
    Static Says:

    yo blud
    safety
    keep it real m8
    add me if yeh bufftingz
    bog bless
    static kid mc’s
    !-zzz-STAT!C-zzz-!

  8. 18
    Static Says:

    dis is sick
    x

  9. 19
    emo for life Says:

    emos are better than chavs ure a bunch of pussys

    but i think its funny how a chav made that google because i heard that u were all retarded
    how did you make the website gayface

  10. 20
    Gayface Says:

    Dear “emu for life”,
    Thank you for your recent missive viz. “how did you make the website gayface”. Regrettably, disclosure of the requested information to a flightless bird would be utterly pointless, however I will take this opportunity to wish you the greatest fortune in finding a replacement for Rod Hull, it is most apparent that you miss his guiding hand and are waiting for someone to fill the gaping void he left.
    Sincerely,
    Gayface

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