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<channel>
	<title>boakes.org &#187; Apple</title>
	<atom:link href="http://boakes.org/tag/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://boakes.org</link>
	<description>A place for words and data that I publish (for the benefit of persons unknown).</description>
	<lastBuildDate>Mon, 21 May 2012 20:46:46 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>If #apple does build a 3840&#215;2400 resolution #mbp , I may have to sell a kidney. #retina #laptop</title>
		<link>http://boakes.org/if-apple-does-build-a-3840x2400-resolution-mbp-i-may-have-to-sell-a-kidney-retina-laptop/</link>
		<comments>http://boakes.org/if-apple-does-build-a-3840x2400-resolution-mbp-i-may-have-to-sell-a-kidney-retina-laptop/#comments</comments>
		<pubDate>Thu, 17 May 2012 09:21:13 +0000</pubDate>
		<dc:creator>rich_on_google_plus</dc:creator>
				<category><![CDATA[Google+]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[mbp]]></category>
		<category><![CDATA[retina]]></category>

		<guid isPermaLink="false">http://boakes.org/if-apple-does-build-a-3840x2400-resolution-mbp-i-may-have-to-sell-a-kidney-retina-laptop/</guid>
		<description><![CDATA[If #apple does build a 3840&#215;2400 resolution #mbp , I may have to sell a kidney. #retina #laptop Comment on Google+]]></description>
			<content:encoded><![CDATA[<p>If  #apple  <i>does</i> build a 3840&#215;2400 resolution  #mbp , I may have to sell a kidney.  #retina  #laptop</p>
<p><a href='https://plus.google.com/116888307955004050450/posts/YgY4a9nkCmC'>Comment on Google+</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mac Local Site Script</title>
		<link>http://boakes.org/links/mac-local-site-script/</link>
		<comments>http://boakes.org/links/mac-local-site-script/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 12:16:07 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[/etc/hosts]]></category>
		<category><![CDATA[apache]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[applescript]]></category>
		<category><![CDATA[automate]]></category>
		<category><![CDATA[dns]]></category>
		<category><![CDATA[localhost]]></category>
		<category><![CDATA[osx]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://boakes.org/links/mac-local-site-script/</guid>
		<description><![CDATA[A little applescript that does all the repetitive hacky bits necessary to have a localhost driven website complete with domain name. Perfect for hacking compartmentalised ideas together.]]></description>
			<content:encoded><![CDATA[<p>A little applescript that does all the repetitive hacky bits necessary to have a localhost driven website complete with domain name.  Perfect for hacking compartmentalised ideas together.</p>
]]></content:encoded>
			<wfw:commentRss>http://boakes.org/links/mac-local-site-script/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iOS 4.3 = 2X faster JavaScript</title>
		<link>http://boakes.org/links/ios-4-3-2x-faster-javascript/</link>
		<comments>http://boakes.org/links/ios-4-3-2x-faster-javascript/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 20:42:33 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[html5]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[js]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://boakes.org/links/ios-4-3-2x-faster-javascript/</guid>
		<description><![CDATA[The platform agnostic HTML5 mobile web keeps getting faster.]]></description>
			<content:encoded><![CDATA[<p>The platform agnostic HTML5 mobile web keeps getting faster.</p>
]]></content:encoded>
			<wfw:commentRss>http://boakes.org/links/ios-4-3-2x-faster-javascript/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPad ARIA Tricks</title>
		<link>http://boakes.org/links/ipad-aria-tricks/</link>
		<comments>http://boakes.org/links/ipad-aria-tricks/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 23:21:29 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[accessibility]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[aria]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[webdev]]></category>

		<guid isPermaLink="false">http://boakes.org/links/ipad-aria-tricks/</guid>
		<description><![CDATA[Some notes about writing ARIA (Accessible Rich Internet Applications) on the iPad&#8230; but generally of interest to non iPad devs too.]]></description>
			<content:encoded><![CDATA[<p>Some notes about writing ARIA (Accessible Rich Internet Applications) on the iPad&#8230; but generally of interest to non iPad devs too.</p>
]]></content:encoded>
			<wfw:commentRss>http://boakes.org/links/ipad-aria-tricks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone Forensics</title>
		<link>http://boakes.org/links/iphone-forensics/</link>
		<comments>http://boakes.org/links/iphone-forensics/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 18:28:20 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[detect]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[fingerprint]]></category>
		<category><![CDATA[footprint]]></category>
		<category><![CDATA[forensic]]></category>
		<category><![CDATA[investgation]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://boakes.org/links/iphone-forensics/</guid>
		<description><![CDATA[This is a curiosity, one that I&#8217;m more then happy to dig a little into. Jonathan Zdziarski&#8217;s tips-that-became-a-book. I&#8217;m interested to know how much of the content is specific to an iPhone and a particular version of the OS, and how much is generic an can be applied to apps on any PDA / Mobile.]]></description>
			<content:encoded><![CDATA[<p>This is a curiosity, one that I&#8217;m more then happy to dig a little into.  Jonathan Zdziarski&#8217;s tips-that-became-a-book.  I&#8217;m interested to know how much of the content is specific to an iPhone and a particular version of the OS, and how much is generic an can be applied to apps on any PDA / Mobile.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPad Frenzy</title>
		<link>http://boakes.org/ipad-frenzy/</link>
		<comments>http://boakes.org/ipad-frenzy/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:52:41 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[slate]]></category>
		<category><![CDATA[tablet computing]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[WPSuperCache]]></category>

		<guid isPermaLink="false">http://boakes.org/ipad-frenzy/</guid>
		<description><![CDATA[Wow, my iPad article from 5 years back is having a bit of a friendship day, and as a result the server is having its busiest day ever. top - 12:40:22 up 134 days, 2:52, 1 user, load average: 10.24, 6.99, 5.46 Tasks: 90 total, 15 running, 75 sleeping, 0 stopped, 0 zombie Cpu(s): 94.7%us, [...]]]></description>
			<content:encoded><![CDATA[<p>Wow, my <a href="http://boakes.org/iPad">iPad</a> article from 5 years back is having a bit of a friendship day, and as a result the server is having its busiest day ever.<span id="more-1253"></span></p>
<pre>top - 12:40:22 up 134 days,  2:52,  1 user,  load average: 10.24, 6.99, 5.46
Tasks:  90 total,  15 running,  75 sleeping,   0 stopped,   0 zombie
Cpu(s): 94.7%us,  4.0%sy,  0.0%ni,  0.0%id,  0.0%wa,  0.7%hi,  0.7%si,  0.0%st</pre>
<p>Everything&#8217;s locked down using <a href="http://wordpress.org/extend/plugins/wp-super-cache/">WP Super Cache</a> and as a result the server seems to be coping, though its CPU use is way up.</p>
<p>Note: if you&#8217;re going to reference the article please just link to it, and don&#8217;t hotlink the image.  Depending on how much residual traffic the current hotlinking generates I may have to deny access to the image and redirect to a picture of a kitten, or something.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>O2 iPhone Lock-in</title>
		<link>http://boakes.org/o2-iphone-lock-in/</link>
		<comments>http://boakes.org/o2-iphone-lock-in/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:17:04 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[jailbreak]]></category>
		<category><![CDATA[locked]]></category>
		<category><![CDATA[lockin]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[sim]]></category>
		<category><![CDATA[unlock]]></category>

		<guid isPermaLink="false">http://boakes.org/?p=1152</guid>
		<description><![CDATA[After a year with the iPhone 3G, I upgraded to the 3GS. The upgrade cost me money and as a result, the original iPhone now belongs to me. Consequently I now &#8220;own&#8221; 2 iPhones &#8211; the original one which is mine outright and the 3GS which is in contract for another 12 months, when it [...]]]></description>
			<content:encoded><![CDATA[<p>After a year with the iPhone 3G, I upgraded to the 3GS.  The upgrade cost me money and as a result, the original iPhone now belongs to me.  Consequently I now &#8220;own&#8221; 2 iPhones &#8211; the original one which is mine outright and the 3GS which is in contract for another 12 months, when it too will become mine.  That&#8217;s 2 iPhones, but just one SIM.  It would be useful therefore to be able to use my old Orange pay-as-you-go SIM in my old iPhone 3G, as a backup phone, but I can&#8217;t do this because the phone is locked to O2 only.</p>
<p>So, how do I unlock it?  Either I use some kind of jailbreak software, or, perhaps there&#8217;s an official O2 unlocking service for phones that are out of contract.<span id="more-1152"></span></p>
<p>I called O2 this morning to ask.  It took about 2 minutes to get through to an operator, so I asked my question, and as expected the bloke on the end of the line didn&#8217;t know, so he put me on hold whilst he went to ask someone else.</p>
<p>He came back after 6 minutes to apologize for the time taken and ask if I&#8217;d like to hold more (extra brownie points there).  He was talking to someone on the other line.  He said he was talking &#8220;to Apple&#8221; to find out about it and would call me back (even more brownie points for not keeping me on hold).</p>
<p>An hour later he called back to say that unlocking my phone is not something they can do. All brownie points were immediately revoked.</p>
<p>Do I <em>really</em> have to jailbreak my phone to be able to use it on another network, or is there an alternative that O2 don&#8217;t know (or don&#8217;t want me to know) about?</p>
<hr />
Update: Wired are reporting that <a href="http://www.wired.com/gadgetlab/2009/11/carrier-will-unlock-iphones-for-use-on-rival-networks/">phone unlocking will now happen</a>.</p>
]]></content:encoded>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>iPhone Power Converter</title>
		<link>http://boakes.org/iphone-power-converter/</link>
		<comments>http://boakes.org/iphone-power-converter/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 08:52:36 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[Aside]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[car charger]]></category>
		<category><![CDATA[iPhone 3G]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[scosche]]></category>

		<guid isPermaLink="false">http://boakes.org/?p=999</guid>
		<description><![CDATA[I&#8217;ve been using a Scosche Power Converter in the car for just over a month now. It converts the power output provided by from an older &#8220;auxiliary input&#8221; that connects an iPod to the stereo, into a power source that&#8217;s compatible with the iPhone 3G. Apple, in their wisdom, decided the old mechanism was too [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been using a <a href="http://www.scosche.com/">Scosche</a> Power Converter in the car for just over a month now.  It converts the power output provided by from an older &#8220;auxiliary input&#8221; that connects an iPod to the stereo, into a power source that&#8217;s compatible with the iPhone 3G.  Apple, in their wisdom, decided the old mechanism was too expensive, and they&#8217;ve focused on a single way of doing things moving forward &#8211; this is sensible given the Chinese requirement for USB charging in all phones.  It works brilliantly and the phone now charges when I&#8217;m on the move.</p>
<p>The only fly in its ointment is that the iPhone insists on telling me that it&#8217;s being connected to an older and less compatible device every time it&#8217;s plugged in.  Perhaps this&#8217;ll can be included as a &#8220;don&#8217;t tell me again&#8221; option in iPhone OS 3.0 or 3.1 &#8211; fingers crossed.</p>
<p>In the mean time I&#8217;ve become an ardent podcast subscriber &#8211; they&#8217;re so much better than most of the news (which is generally bad) and the popular music radio stations, which invariably manage up to 15 minutes of interesting broadcast before descending into the less popular part of their playlist.  Podcasts 1, traditional Radio nil.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>First Mac</title>
		<link>http://boakes.org/first-mac/</link>
		<comments>http://boakes.org/first-mac/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 07:42:03 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BSD]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[OS X]]></category>
		<category><![CDATA[Switch]]></category>
		<category><![CDATA[switching]]></category>

		<guid isPermaLink="false">http://boakes.org/?p=959</guid>
		<description><![CDATA[It&#8217;s now two weeks since we added a Mac to our arsenal of machinery. After some minor teething issues, mainly to do with finding various characters on the keyboard, we&#8217;re both agreed that it works very nicely. I&#8217;ve used a lot of unix variants for work, and found the file structure of Mac OS X [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s now two weeks since we added a Mac to our arsenal of machinery.  After some minor teething issues, mainly to do with finding various characters on the keyboard, we&#8217;re both agreed that it works very nicely.<span id="more-959"></span></p>
<p>I&#8217;ve used a lot of unix variants for work, and found the file structure of Mac OS X (which is based on <a href="http://www.bsd.org/">BSD</a>) to be a little different from <a href="http://debian.org/">Debian</a>, <a href="http://gentoo.org">Gentoo</a> and <a href="http://en.wikipedia.org/wiki/Solaris_Operating_System">Solaris</a>, so all kinds of files and daemons weren&#8217;t where I expected to them to be, but stranger still, most of them have a UI component to control them.</p>
<p>It&#8217;s like riding a bike with the front and back brake levers switched around, odd at first, but adaptation is swift.</p>
<p>I&#8217;m particularly pleased so far with Spotlight, the search facility, which appears as good as Google Desktop on Windows (I nearly wrote &#8220;on the PC&#8221; there, but that would be silly (because an iMac is a PC)).</p>
<p>So far we&#8217;ve added Adium, TextWrangler, Spotify, Picasa, Google Earth, Zattoo and Open Office.  I also managed to add 15 years of archived email with remarkably little effort (the beauty of having used Thunderbird and it&#8217;s predecessor Netscape Messenger which use sensible UNIX mailboxes).</p>
<p>I&#8217;ve also walked through the process of setting up WordPress, which required a few extra minor steps when compared to a Windows / Linux setup, but overall everything works as well as a linux box, but with a pretty and stable windowing interface into the bargain (my linux preference BTW is <a href="http://www.xfce.org/">xfce</a>).</p>
<p>There&#8217;s not much else to say, except, suggestions for great Mac apps are welcome!</p>
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			<wfw:commentRss>http://boakes.org/first-mac/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Deter Theft with GPS</title>
		<link>http://boakes.org/deter-theft-with-gps/</link>
		<comments>http://boakes.org/deter-theft-with-gps/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 22:39:00 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[locator]]></category>
		<category><![CDATA[loss]]></category>
		<category><![CDATA[lost]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[theft]]></category>

		<guid isPermaLink="false">http://boakes.org/?p=905</guid>
		<description><![CDATA[Modern mobile devices (phones, PDAs, laptops, etc) could deter theft by all but the most hardened criminal, and it would only require the simplest of modifications to the firmware in many of the devices already on sale. We were recently looking at an application called &#8220;Private-I&#8221; for the iPhone: it&#8217;s designed to look interesting to [...]]]></description>
			<content:encoded><![CDATA[<p>Modern mobile devices (phones, PDAs, laptops, etc) could deter theft by all but the most hardened criminal, and it would only require the simplest of modifications to the firmware in many of the devices already on sale.<span id="more-905"></span></p>
<p>We were recently looking at an application called &#8220;Private-I&#8221; for the iPhone: it&#8217;s designed to look interesting to someone who&#8217;s stolen (or found) the phone.  When they open the application, it cunningly says it&#8217;s &#8220;loading&#8221; things; but what it&#8217;s <em>really</em> doing is transmitting its GPS coordinates to a preconfigured email address.  As the inquisitive thief waits in vain for the thing to load, the GPS fix gets better and better, so additional emails are sent, pinpointing the phone so you<a title="(or a nice policeman acting on your behalf)">*</a> can retrieve it.</p>
<p>It&#8217;s cute but in most cases it&#8217;s somewhat irrelevant because the amateur thief is not going to get through the access control system unless they get lucky (be it a PIN, a password, a biometric lock, or whatever). It makes sense therefore to dispense with the subterfuge of the cute application and just link the access control system of the device with a system for transmitting GPS coordinates.</p>
<p>i.e.</p>
<ul>
<li>Each time the correct pin is entered, the phone unlocks. </li>
<li>Each time an incorrect pin is entered, the phone transmits its location.</li>
</ul>
<p>This simple change won&#8217;t stop a professional thief (they can still break the device up for parts, or reset it to factory defaults), but anyone who finds a phone that&#8217;s been dropped or accidentally left somewhere will have a strong deterrent against trying to use it &#8230; what&#8217;s more all the police have to do is switch it on when it&#8217;s kindly handed in and the owner will know where to collect it.</p>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Towards the Perfect Gadget</title>
		<link>http://boakes.org/perfectgadget/</link>
		<comments>http://boakes.org/perfectgadget/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 22:55:36 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[jesus phone]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[perfect gadget]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://boakes.org/?p=680</guid>
		<description><![CDATA[Imagine a scene in the not-too distant future&#8230; after a frenzied period of leaks, rumours, claims and counter-claims, interspersed with no-comments, denials, and increasingly reliable and suggestive evidence emerging from component and sub-assembly manufacturers, Apple Inc announce the imminent release of The Perfect Gadget. The mainstream press attend press conferences and briefings where Apple proclaim [...]]]></description>
			<content:encoded><![CDATA[<p>Imagine a scene in the not-too distant future&#8230; after a frenzied period of leaks, rumours, claims and counter-claims, interspersed with no-comments, denials, and increasingly reliable and suggestive evidence emerging from component and sub-assembly manufacturers, Apple Inc announce the imminent release of <em>The Perfect Gadget</em>.</p>
<p>The mainstream press attend press conferences and briefings where Apple proclaim that their <em>Perfect Gadget</em> does everything up to, and maybe even including, ordering sliced bread from the online grocer at the precise thickness that it knows you will prefer (a fact derived from a semantic analyses of how you use said gadget).</p>
<p>Socially driven news sites will go utterly <em>berserk</em>.</p>
<p>So how long must we wait until Apple <em>actually</em> makes this announcement?  Perhaps we&#8217;re only five or ten years away from <em>The Perfect Gadget 1.0</em>.<span id="more-680"></span></p>
<h3>Converging on Perfection, and Overselling the Dream</h3>
<p>In 2007, Apple announced their intent to produce the iPhone.  Even <em>before</em> the announcement, the iPhone was hotly debated by potential owners whose excitement was akin to a small child who&#8217;s told they could go on the swings <em>and</em> the roundabouts <em>and</em> visit the local shops to buy as much sugar based confectionery as they can carry <em>before</em> going home to watch cartoons, leading some to call it the <a href="http://en.wikipedia.org/w/index.php?title=Jesus_phone&amp;redirect=no">Jesus Phone</a>.  Even I, as a non Apple owner*, was hooked by the hype.  Mesmerised by the hope of a perfect gadget.</p>
<p>The iPhone was <em>never</em> going to <a href="http://www.macworld.co.uk/ipod-itunes/news/index.cfm?newsid=17002">change the world</a>, but reading back over some of the rhetoric that Apple spun into their press conferences you&#8217;d be forgiven if you thought it would.  When Apple chief Steve Jobs opened his <a href="http://www.apple.com/quicktime/qtv/mwsf07/">keynote speech</a> saying &#8220;we&#8217;re going to make some history together today&#8221; it was an archetype of overstatement.  Apple are not alone in overselling. The technology industry as a whole is guilty, and the trend is going to increase as gadgets and appliances become less about the technical specifications and more about the design of the hardware and the software &#8211; the human factors.  Any company that&#8217;s marketing something with intangible or immeasurable value, can safely oversell and over-hype their product, because those that buy it want all the hype to be true.  They <em>need</em> it to be true to validate their emotional buy-in and to affirm their &#8220;lifestyle choice&#8221;.</p>
<h3>Future Perfect</h3>
<p>There will come a time however, when <em>The Perfect Gadget</em> really is released.  It will herald a fundamental change in the the world of consumer electronics.  A ubiquitous device that people don&#8217;t want to part with.  Users will not upgrade because they will be <em>perfectly happy</em> with it, so eventually there will be billions of units in circulation.</p>
<h3>Past Imperfect</h3>
<p>As a seasoned user of seven laptops, seven desktop computers, several hosted severs, eleven different types of mobile phone and three <abbr title="Personal Digital Assistant">PDA</abbr>s I&#8217;ve probably invested more time and energy than the average punter who uses gadgets.  I&#8217;ve relied on them for my livelihood, maintained their hardware and software, synchronised their data with the other devices, and failed to part with most of them, so I have a fall-back if the next gadget doesn&#8217;t work.  So what would be my personal perfect gadget?  The gadget that would force me, the moment it&#8217;s announced, to call up the person on stage announcing it and say &#8220;I don&#8217;t care how much, I want the device that&#8217;s in your hand, name your price, sir/ma&#8217;am, ship it to me <em>now</em>&#8220;.  When I wrote them all down, my list of requirements became unwieldy, so I thinned them out to a manageable core that can be found later in this article.</p>
<h3>Benefiting from the Paradox of Choice</h3>
<p>Gadgets with a similar form factor to the iPhone are both blessed and cursed with simplicity.  The keyless form factor enables the gadget to be more easily be tailored to the users desire, but such devices are intrinsically harder to differentiate, and their potential can overwhelm.Â  Often the key benefit that gets marketed is that a product can do <em>more</em> than the competition, which leads consumers into the paradox of choice.  With so much potential, how do they avoid selecting the wrong gadget?   They have to fall back on the emotional &#8211; they choose the gadget that makes them feel good.  This is something Apple do really well, they focus on &#8216;their way&#8217; of doing things and make that it simple and rewarding.Â  The perfect gadget, above all, will be intuitive and emotionally rewarding to use.Â  Technological sedimentation and improved software can simplify the multiplicity of capabilities, so a dual focus on the intangible factors of software and hardware design are the critical factors in differentiating gadgets that have identical underlying technological specifications.Â  Apple&#8217;s name change from Apple Computer Inc. to Apple Inc. highlights its bias shift towards non-technical consumer devices.  Indeed, Apple are in an enviable position that when they announce something, there is a lot of interest from consumers who tend do not burden themselves with technicalities: they&#8217;re just happy to know that it&#8217;s new, that it looks nice, and will reassure their ego of its value, whilst being generally useful and (critically) unchallenging to use.</p>
<p>Enjoy the gadgets, but beware the hyperbole.</p>
<hr />*Disclosure: I do in fact own an iPod Shuffle.  It was a corporate freebie, so I have no emotional buy-in, but it is far nicer than my <em>two</em> old Diamond Rio PMP300s.</p>
<hr />
<h2>The Perfect Gadget Specification</h2>
<p>The perfect gadget should incorporate:</p>
<ol>
<li><strong><em>Everything</em> in the iPhone</strong>. Because in a world where design differentiates, the iPhone is a great design.  Telephones have undergone two critical form factor changes in the last 30 years.  The first was moving the keypad onto the handset, which enabled the whole phone to become mobile.  The second is the removal of the keypad from the handset, which removes the limitation on the device to be <em>predominantly</em> a phone.  It can now just be a device that has communication as one of it&#8217;s capabilities.  Apple were not the first people to suggest this: cognitive scientists have been saying it for years, but Apple brought it to market very successfully.</li>
<li><strong>Screen size vs Portability.</strong> Phone screens are too small and a larger screen area is key to making the gadget useful in more circumstances. Something that uses up every available millimetre in the back pocket of a pair of jeans is perfect.</li>
<li><strong>Flexibility.</strong> The problem of a device that&#8217;s sized for the back-pocket is that placing it there will put all kinds of stresses through it (because buttocks are not flat) so some degree of flex would be a bonus.</li>
<li><strong><a href="http://en.wikipedia.org/wiki/Inductive_charging">Induction Charging</a>.</strong> I never <em>ever</em> want to plug my device in.  Instead, I will have a tables and shelves around the house that are rigged up with an inductive charging system.  The shelf by the door is a perfect candidate.  Anything left on these inductive shelves would be recharged with no need to connect cables.  We already have all the phones syncing over Wi-Fi and bluetooth, so it makes total sense to never ever have to plug them in again.</li>
<li><strong>GPS/Galileo.</strong> I want the unit to know where it is at all times so my whole life can be tracked, then every photo and every calendar event can be correlated.  GPS is good, but for Europe, Galileo is likely to be better (because of the control and positioning of the satellites).</li>
<li><strong>Compass and spirit level.</strong> The device must know which way up it is and where it&#8217;s pointing, so that when I take photos using the device <a href="http://boakes.org/geo-tagged-photos/#enriched">both location and viewing frustum</a> can be recorded.</li>
<li><strong>Cameras.</strong> Equally spec&#8217;d cameras and screens front and back (so that front and back become concepts in software only).  The camera <a href="http://en.wikipedia.org/wiki/Image_sensor">image sensors</a> should be interspersed with the screen pixels so video chat is more natural and doesn&#8217;t appear as if the other person is talking to a point on the wall just behind you.  With a screen on both sides, the image could be viewed by the person taking the photo, <em>and</em> by the subjects, bringing to an end all pictures where the subjects are needlessly and awkwardly tilting their heads when they&#8217;re already in-frame.</li>
<li><strong>Social awareness. </strong> The device should be able to associate geographical locations with social conventions.  When I visit the library (or the crematorium) the gadget must know this and no matter how loud I have it set it must not interrupt.</li>
<li><strong>A Thermometer.</strong> If the device is below body temperature, it&#8217;s in my bag not in my pocket, so vibrating is less to help &#8211; it should know this and be more noisy.  If it&#8217;s below body temperature and flat on it&#8217;s back, and its after 11pm, and it&#8217;s dark, then I&#8217;m asleep, so don&#8217;t ring until after 7am&#8230; Intelligence and configurablility of all these capabilities is key.</li>
<li><strong>Peer awareness. </strong> Sensing the environment can be enhanced if other sensors can be consulted for comparison.  If multiple perfect gadgets are near each other they could (and should) share common information.  Rather than each one of them running at full power measuring all things, they could take it in turns.  One sampling and sharing GPS position, another doing cell negotiation, etc.  Sharing the work could mean reduced overhead and increased battery life.</li>
<li><strong>Waterproof.</strong> Induction charging would make a 100% sealed unit a highloy viabile possibility; and with so9lid state devices operating better than disk drives under increased pressure it could be made waterproof for diving (or mountain climbing if that&#8217;s your bag).</li>
</ol>
<p>&#8230; and of course, since the is the perfect gadget &#8230;</p>
<ol>
<li><strong>Tactile Feedback.</strong> A feedback system that makes the surface smoother and stickier as it is exposed to a varying electrical current.  The whole experience of using the iPhone is lacking in tactile feedback and whilst a vibration feedback system would improve things, it&#8217;s not enough.</li>
<li><strong>Self Repair. </strong>An organic surface, that can repair itself of scratches.</li>
</ol>
<h3>What&#8217;s probably not necessary&#8230;</h3>
<ol>
<li><strong>Replaceable or Upgradable Storage. </strong> Globally ubiquitous and fast network connections with inexpensive data rates will render on-device storage irrelevant.  Users will no longer need to replace their device every eighteen months for the sake of more space.</li>
<li><strong>Replaceable Batteries. </strong>Opportunities to recharge mobile devices could increase exponentially.  An induction device in your car seat would mean you never have to take the phone from your back pocket.  A induction device in the train table would mean your phone would charge whilst commuting.  Your whole desk at work could charge phones, laptops all at once. Batteries will never run out of charge.</li>
</ol>
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		<title>Goodbye Keyboard</title>
		<link>http://boakes.org/goodbye-keyboard/</link>
		<comments>http://boakes.org/goodbye-keyboard/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 14:04:26 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[3box]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[Multi-Touch]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[slate]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[touchscreen]]></category>

		<guid isPermaLink="false">http://boakes.org/?p=739</guid>
		<description><![CDATA[If you asked a child in the 1960s and 70s to draw a computer, they&#8217;d most likely have scribbled out a large box with blink-able lights and tape reels on the front of it. A child of the 80s would most likely have drawn something that looked like a PC, with a CRT, keyboard and [...]]]></description>
			<content:encoded><![CDATA[<p>If you asked a child in the 1960s and 70s to draw a computer, they&#8217;d most likely have scribbled out a large box with blink-able lights and tape reels on the front of it.  A child of the 80s would most likely have drawn something that looked like a <abbr title="Personal Computer">PC</abbr>, with a <abbr title="Cathode Ray Tube">CRT</abbr>, keyboard and mouse.  More recently, the PC has shrunk into what we today recognize as a laptop.  I hardly noticed that it&#8217;s over ten years since I owned a mouse with a ball, I remember my first mouse because all my computers up to that point didn&#8217;t have one; the closest thing to a pointing device was the four arrow keys.  Conversely our children may remember their <em>last</em> mouse, because as touch technology improves the need for an independent pointing device will drift away, and inputs are more likely to be accepted from multiple sources.  It&#8217;s also several years since I waved goodbye to my last CRT, and around that time I also removed the redundant floppy drive from my machine.  Technologies advance constantly, and over the last 30 years or so the form of desktop and laptop machines has been changing slowly and almost imperceptibly.  Now, it looks as though the days of the mechanical keyboard are numbered and when that happens, the form factor of the computer as we know it will be changed for ever.<span id="more-739"></span></p>
<h3>Touchable Devices Cometh</h3>
<p>I&#8217;ve always been fascinated by alternative input devices and became interested in touch screens years ago when my manager told me about his patent for using strain gauges to create a touch sensitive screen.  Whilst touch screens tend to work well in concept, historically, they&#8217;ve been plagued by problems of miscalibration, poor application performance, and (on public terminals) vandalism and uncleanliness.  Touch screens have not necessarily got a bad press in the real world, they just didn&#8217;t get much press at all because until now they&#8217;ve appeared too inaccurate &#038; slow, which are not particularly appealing or interesting attributes.  In many environments however, e.g. point of sale terminals, they&#8217;ve been slowly taking over as the preferred means of input.  Most recently the use of touch screens as a convenient and low-cost alternative to the restrictive miniature number-pads traditionally used on phones has increased their audience and given them a much needed perception boost.</p>
<h3>Goodbye Keyboard</h3>
<p>The logical progression beyond the form of the laptop is what will most likely drive the next generation of keyboards.  Most laptops these days have a touch pad and a keyboard that have to vie with each other for what little finger space there is, so if the two could be combined it would make space and cost sense to do so.  When <a href="http://en.wikipedia.org/wiki/Organic_light-emitting_diode">OLED</a> screens become cheap and large enough, the humble keyboard is finally doomed.  The thing that convinces me that it&#8217;s likely to happen is a recent patent application from Apple which details <a href="http://www.unwiredview.com/2008/03/17/iphone-20-iphone-30-or-iphone-nano-a-clamshellflip-phone/">a clamshell iPhone layout</a>, with touch screen on both internal surfaces.  If it can be done for a phone, it can be done for a laptop sized device.</p>
<h3>Hello Book</h3>
<p>So this laptop would have two screens, the normal one for displaying content, and the new one on which a keyboard is drawn.  Both screens can be touch sensitive so two next steps might happen. Firstly, the physical QWERTY layout can start to die out, it&#8217;s survival thus far has been due to the dominance of the physical keyboard.  As keys become purely software devices, experimentation with new key layouts will become commonplace.  Slowly, but surely, QWERTY will start to look as curious and antiquated as the <a href="http://en.wikipedia.org/wiki/Penny-farthing">penny farthing</a>. Secondly, once the physical orientation of the keyboard is eliminated, it can be displayed and used from any angle.  We&#8217;ve already seen how the iPhone can go widescreen when rotated through 90 degrees, so the future laptop may also be held and used like a book.</p>
<p>There have been several forays into <a href="http://en.wikipedia.org/wiki/Tablet_computer">tablet computers</a>, but none have really taken off.  The perceived flaw with most of these tablet machines was their need to include a keyboard for any &#8220;serious&#8221; productivity work (i.e. typing).  With the right hinges, a laptop with twin-touch screens and no keyboard could open out to have all the benefit of a large tablet. The laptop shape has a major advantage over the basic tablet format &#8211; when it&#8217;s closed, it halves the size of the device, and keeps the screen clean and protected, so it&#8217;s unlikely to die out, it&#8217;ll just vary in size.  Plain flat tablets will probably exist and do well, but having carried an iPhone around for the last 3 years I can attest to the scratched mess that the surfaces have all become.</p>
<h3>Interacting Bricks</h3>
<p>Over the last three or four decades, technology has driven computation power from mainframes to desktops and now, partially, back to the modern equivalent of mainframes, servers, which are especially good for storing and managing the data we want to manipulate.  Widely understood patterns, methodologies and protocols for working with servers and other connected devices have evolved: service oriented and peer-to-peer computing models for example, yet our interaction with these machines has been influenced immeasurably by the need to have a specially designed device on which to enter commands and information.  </p>
<p>The emergence has begun of generic low-power mobile tablets, essentially not much more than a flattened brick in shape (sometimes with a hinge) that can take input and display output.   Whilst they may eschew the familiar form factor of the three box PC, they&#8217;re more likely to subtly redefine it.  A tablet acting as a keyboard, several tablets providing displays, several more doing processing.  The removal of moving parts helps to protect these small gadgets from obsolescence, so a device that is good enough, and fast enough to display an interface today, is likely to have a very long lifespan.</p>
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		<item>
		<title>Maxim advert cannot be seen from space.</title>
		<link>http://boakes.org/maxim/</link>
		<comments>http://boakes.org/maxim/#comments</comments>
		<pubDate>Fri, 07 Apr 2006 17:20:10 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google Earth]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Silly]]></category>

		<guid isPermaLink="false">http://boakes.org/maxim</guid>
		<description><![CDATA[Immitation, I am told, is the most sincere form of flattery, so the story going around that Maxim have created the first advert that can be viewed from space could be a rather swift homage to my iPod gag&#8230; or they were planning this for a long time and I inadvertently pulled the rug from [...]]]></description>
			<content:encoded><![CDATA[<p>Immitation, I am told, is the most sincere form of flattery, so the story going around that Maxim have created <a href="http://news.com.com/2300-1026_3-6058410-1.html?tag=ne.gall.pg">the first advert that can be viewed from space</a> could be a rather swift homage to my <a href="/apple-ipod-space-advert">iPod gag</a>&#8230; or they were planning this for a long time and I inadvertently pulled the rug from under their feet.  Oops.<span id="more-589"></span></p>
<blockquote><p>The only magazine big enough to be seen from space &#8211; and only in Vegas!</p></blockquote>
<p>That&#8217;s beautiful&#8230; only in Vegas&#8230; and maybe Paddington, West Australia.</p>
<h3>Seen from Outer Space!</h3>
<p>Here&#8217;s what <a href="http://cdn.maximonline.com/maximusa/index.html">Maxim has to say</a> on the subject:</p>
<blockquote><p>Constructed near Vegas out of vinyl mesh to celebrate our 100th issue, this colossal babe can be seen from outer space using Google Earth.</p></blockquote>
<p>This is utter nonsense, but brilliant marketing.</p>
<h3>Invisible from space.</h3>
<p>When I was composing the backstory for the <a href="/apple-ipod-space-advert">iPod gag</a>, one thing I was very careful of was to give it enough factual basis that the silly bits could be believed, so I checked about the height where space officially begins, and I checked that the tailings dam was visible from that height in Google Earth, without magnification.</p>
<p>The Maxim advert which covers 697 square metres is a tiddler in comparison to &#8220;the iPod&#8221; which is more than <strong>1000 times bigger</strong>, covering 893240 square metres.</p>
<p>If the advert exists (and I&#8217;m assuming it does) it has an <em>absolute zero</em> chance of being spotted by an orbiting astronaut taking a walk after lunch.  As commercial ventures/hoaxes go, however, it&#8217;s a <em>total</em> success, because it&#8217;s got press coverage, and it&#8217;s got web coverage.</p>
<p>The journalists at <a href="http://news.com.com/2300-1026_3-6058410-1.html?tag=ne.gall.pg">C|Net</a>, <a href="http://tv.yahoo.com/tvpdb?d=ap&#038;id=1807763769&#038;cf=pg&#038;photoid=610545">Yahoo</a> etc. may be feeling a little used right now over the whole &#8220;from space&#8221; thing.  This however, is the world of entertainment, where facts don&#8217;t matter and a good story is the only thing of importance.</p>
<h3>So what is this Maxim thing really?</h3>
<p>If you use Google Maps to go to <a href="http://maps.google.com/maps?f=q&#038;hl=en&#038;q=las+vegas&#038;ll=35.620029,-115.382924&#038;spn=0.015768,0.01826&#038;t=k">the spot where the magazine is supposed to be</a> you find a big plain empty patch of ground.</p>
<p><img class="soloimg" src="/pics/2006/maxim/location" alt="Location of Maxim's magazine cover." /></p>
<p>To create this image I used <a href="/pics/2006/maxim/MaximLocation.kmz">this bookmark</a> from Google Earth to show the spot where the magazine is supposed to be &#8211; look for the remarkably small white rectangle just above right of centre.</p>
<h3>No evidence?</h3>
<p>There are no images <em>currently</em> in Google Earth that show the existence of a giant magazine cover.  You can&#8217;t see it without an overlay.</p>
<p>The lack of evidence from a trusted third party (in this case Google) is what has prompted many to <a href="http://bbs.keyhole.com/ubb/showthreaded.php?Cat=0&#038;Board=currentEvents&#038;Number=377230&#038;Searchpage=1&#038;Main=377230&#038;Words=+phord&#038;topic=&#038;Search=true#Post377230">cry hoax</a>.  This is also the reason why the <a href="http://boakes.org/apple-ipod-space-advert">iPod gag</a> took off &#8211; it was visible in Google Earth and Google Maps without any overlays, people believed they could verify its existence, so they believed the story.</p>
<p>Maxim have had to create an overlay that you can load, which adds the image of the magazine onto the desert, and for good measure, it adds a bit of desert too.  This is probably so you don&#8217;t wonder why the nearby desert is in such low resolution when looking at the magazine in relatively high resolution.  The downside of this is that although it looks nice, people don&#8217;t trust it.</p>
<h3>Ultimately, Size Does Matter</h3>
<p>So did they <em>really</em> create it?  It&#8217;s feasible.  It&#8217;s not particularly big, so it could be done.  Remember this is 1000 times smaller than the iPod; but <em>why bother</em> when photo manipulation can do it so effectively?</p>
<p>One theory (which I&#8217;m enamoured with) is that we are seeing a preview of higher resolution data that has not yet made it into Google Earth; in which case Maxim have spent a lot of money on an advert that seems to have arrived too late.  Hence the need for the overlay.  Supporting this theory is the fact that this image can be <a href="http://earth.google.com/images/maxim.jpg">downloaded from earth.google.com</a>.</p>
<p>If that&#8217;s not the case, then it&#8217;s a pure unadulterated and massively successful hoax.</p>
<h3>One not so giant leap for advertising</h3>
<p>If the <a href="/tailings-dams">tailings dam</a> really were an advert, then <em>it really would be visible from space</em>, but whatever the full story is behind the Maxim magazine cover, it&#8217;s not visible from space (as is claimed on the cover itself), because it&#8217;s just <em>way too small</em>, which is a shame.</p>
<p><img class="soloimg" src="/pics/2006/maxim/comparison" alt="Comparison of size between Huge iPod and comparatively small Maxim cover" /></p>
<p>In the centre you&#8217;ll see that little white rectangle again.  That&#8217;s the size of the magazine.</p>
<p>You can try taking Google Earth to the edge of space and looking for it (62 Miles/100Km high), but you won&#8217;t see it.  In fact, to make it simpler, I&#8217;ve shifted the maxim overlay to Australia so <a href="/pics/2006/maxim/iPodMaxim.kmz">you can see one within the other</a>.  The size remains the same, only the magazine&#8217;s positioning has been transposed (which is why it appears upside-down).  The height is set at 62 miles up to get you started, then you can zoom in.</p>
<h3>And the winner is&#8230;</h3>
<p>Google, obviously.</p>
<p>It&#8217;s another wonderful example of Google Earth becoming the advertisers dream, which, oddly enough I sort of <a href="/nasa-vs-google">I predicted back in October 2004</a> when I wrote:<br />
<blockquote>Virtual billboards here we come.</p></blockquote>
<p>Ah well.</p>
<p><a rel="nofollow" href="http://digg.com/technology/Maxim_NOT_visible_from_space">Digg this</a>.</p>
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		<title>On Tailings and Apple&#8217;s 30th Anniversary</title>
		<link>http://boakes.org/tailings-dams/</link>
		<comments>http://boakes.org/tailings-dams/#comments</comments>
		<pubDate>Sat, 01 Apr 2006 01:01:04 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google Earth]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Silly]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[Tailings Dam]]></category>

		<guid isPermaLink="false">http://boakes.org/tailings-dams</guid>
		<description><![CDATA[Just to make sure there are no confused people out there, the giant iPod space advert is actually a tailings storage facility; part of an active goldmine in Paddington, West Australia. It&#8217;s not really a giant iPod; and no, there was no high-stakes poker game between Kerry Packer and Steve Jobs, I made that bit [...]]]></description>
			<content:encoded><![CDATA[<p>Just to make sure there are no confused people out there, the <a href="http://boakes.org/apple-ipod-space-advert">giant iPod space advert</a> is actually a <a href="http://en.wikipedia.org/wiki/Tailings">tailings</a> storage facility; part of an active goldmine in Paddington, West Australia.<span id="more-586"></span></p>
<p>It&#8217;s not really a giant iPod; and no, there was no high-stakes poker game between Kerry Packer and Steve Jobs, I made that bit up.</p>
<p>Space really does &#8220;begin&#8221; at 100Km high, so the dam really <em>could</em> be visible, but is most likely indistinguisable.</p>
<p>What&#8217;s also true is that it&#8217;s <a href="http://apple.com">Apple</a>&#8216;s 30th Anniversary on April 1st 2006 &#8211; and in Australia it already <em>is</em> April 1st, &#8217;cause Brisbane is 10 hours ahead of GMT, so although this server&#8217;s time zone tells me it&#8217;s still 31/3, I have no doubt Dad is (probably at this very moment) attaching an exploding cork to someone&#8217;s hat and hiding a plastic novelty spider under a toilet seat.</p>
<p><img class="soloimg" src="/pics/2006/ipod-space/aprilfool" /></p>
<p>See it in <a href="/pics/2006/ipod-space/ipod.kmz">Google Earth</a> (Free Mac &#038; PC versions available <a href="http://earth.google.com">here</a>).</p>
<h3>Thanks</h3>
<p>If you believed; if you wanted to believe, or if you blogged it or reported it, <em>thanks!</em>, it was fun to watch a small <a href="http://en.wikipedia.org/wiki/April_fool">April fool</a> that was intended for a few family and friends as it went global!</p>
<p>Getting mentioned in <a href="http://chinese.engadget.com/2006/03/27/ipod-advertisement-for-aliens/">Engadget</a>, <a href="http://www.gizmodo.com/gadgets/portable-media/ipod-from-orbit-163097.php">Gizmodo</a>, <a href="http://blogs.guardian.co.uk/technology/archives/2006/03/28/ipod_visible_from_space.html">the Grauniad</a>, <a href="http://money.cnn.com/2006/03/27/technology/business2_browser0327/">CNN Money</a> and <a href="http://www.internetnews.com/xSP/article.php/3594841">InternetNews</a> was great.  There are too many others and I&#8217;ve not had time to see them all yet.</p>
<p>A special mention is also due to <a href="http://boakes.org/apple-ipod-space-advert/comment-page-4/#comment-7815">Leon</a> who kindly contacted me and put me straight thus:</p>
<blockquote><p>I already read this somewhere, I cant remember where but when I saw this and read that it was an exclusive story; I have to correct you, it isn&#8217;t, I already read it <em>and</em> that it was aquired in a poker match, and saw it on google maps, sorry mate.</p></blockquote>
<p>Having someone believe the story so much that they let me down gently about not being an exclusive, especially highlighting the bit about the poker; that made my <em>week</em>.</p>
<p>Thanks are also due to Apple afficionado <a href="http://www.stephenwoolley.co.uk/">Steve Woolley</a> for proof reading the original article and also to the people kind enough to point out that the structure is a tailings dam (there were remarkably few of you).  I didn&#8217;t know this when I made up the story, but assumed there was some kind of evaporation happening because of the pattern.</p>
<h3>Tailings</h3>
<p>So you may well ask: since it&#8217;s not an iPod, what <em>is</em> a tailings dam?</p>
<p>There are an estimated 300 tailings dams in Australia, but <a href="http://technology.infomine.com/TailingsMine/welcome.asp?i=122">fewer than 100</a> are in operation.</p>
<p>The exact content of a tailings dam depends on the geological composition of the ore that is being mined and any chemicals (explosives, corrosives and catalysts) that are employed in the mining and extraction process.</p>
<p>Paddington is actually a gold mine (not a disused mineral mine at all, I made that up too), so the tailings will be commensurate with a <a href="http://en.wikipedia.org/wiki/Gold_extraction">gold extraction</a> process.  Close up, the (highly acidic) tailings dam in Paddington looks like <a href="http://www.clw.csiro.au/scripts/PortWeb.dll?query&#038;field=filename&#038;op=matches&#038;value=ASA_PP001_024.jpg&#038;catalog=CLWimages&#038;template=pa">this</a>.</p>
<p>The general cosensus is that tailings dams are among the most toxic man made areas on Earth. As liquids are absorbed into bedrock or evaporate, the dessiccated tailings can become airbourne, leading to <a href="http://www.anawa.org.au/mining/tailings.html">long-term widespread pollution</a> of the area surrounding a tailings facility.</p>
<h3>Discovering the iPod</h3>
<p>Several people have asked how I came across the thing in the first place, and that&#8217;s down to the fact that searching for locations in Google Earth is sometimes a bit hit and miss.  I was looking for Paddington, a residential area of Sydney which I now know is about 2.5K SSE of Sydney Opera House.</p>
<p>I tried entering &#8220;<code>Paddington, Sydney, Australia</code>&#8221; into the GE search bar and it came back with no match.  So then I tried &#8220;<code>Paddington, Australia</code>&#8220;.</p>
<p>If you have GE installed, give it a go, you basically land slap bang on top of the Paddington gold mine with the iPod (tailings dam) in full view.</p>
<h3>Apple</h3>
<p>So there you have it.  Sadly there&#8217;s no gargantuan iPod, but we can at least be happy that Apple make lovely looking machines, and have contributed immensely to the public understanding that Human-Computer Interaction should have a strong emphasis on the &#8220;Human&#8221; side of the equation, so thanks and happy 30th anniversary to everyone at Apple, past and present.</p>
<p>I wonder what they&#8217;re <em>really</em> going to announce.</p>
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		<title>Apple iPod: One Giant Leap for Advertising</title>
		<link>http://boakes.org/apple-ipod-space-advert/</link>
		<comments>http://boakes.org/apple-ipod-space-advert/#comments</comments>
		<pubDate>Sat, 01 Apr 2006 00:01:09 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google Earth]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Kerry Packer]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://boakes.org/apple-ipod-space-advert</guid>
		<description><![CDATA[I think this may be an exclusive! It&#8217;s Apple&#8217;s 30th birthday next month; and they&#8217;re planning something big to mark the occasion. Today I learned from a trusted source that Apple is poised to make history next Saturday when it unveils the worlds first advertisement that can be seen from space. Apple had hoped to [...]]]></description>
			<content:encoded><![CDATA[<p>I think this may be an exclusive! It&#8217;s Apple&#8217;s 30th birthday next month; and they&#8217;re planning something big to mark the occasion.</p>
<p>Today I learned from a trusted source that Apple is poised to make history next Saturday when it unveils the worlds first advertisement that can be seen <em>from space</em>.</p>
<p><span id="more-584"></span></p>
<p>Apple had hoped to keep their creation secret until the grand unveiling, however, after I was tipped off, and with just a little bit of lateral digging, I was able to uncover enough background information to get a clue of the location.</p>
<p>From there, it was just a matter of firing up <a href="http://earth.google.com">Google Earth</a>, and hunting for it!  The pictures are a few months old, but clearly show the advert well on the way to completion.</p>
<p>The sheer size of the publicity stunt is difficult to comprehend.  It covers 893240 square metres; roughly equivalent to eighty football pitches.</p>
<p>The ad, which depicts Apple&#8217;s flagship iPod product has been constructed on the site of an abandoned mineral mine in remote western Australia.  It has been in development for almost two years since Apple&#8217;s founder <a href="http://en.wikipedia.org/wiki/Steve_Jobs">Steve Jobs</a> acquired the location during a game of poker with (the late) Australian publishing and gaming tycoon <a href="http://en.wikipedia.org/wiki/Kerry_Packer">Kerry Packer</a>.</p>
<p>Aliens need not worry about advertising regulations however; the general concensus is that the edge of space is at a height of 62 miles (100Km), and once you go much higher than that, the ad will very quickly shrink towards invisibility.  It&#8217;ll look like an iPod nano for a while, then maybe a tictac.</p>
<p>Speculation is currently rife that the grand unveiling will be coordinated with the launch of a touch screen Video iPod.</p>
<p>Apple have a press meeting scheduled at the start of next month when more details will be revealed &#8211; you heard it here first.</p>
<p>See it in <a href="http://maps.google.com/?t=k&#038;ll=-30.516354,121.336956&#038;spn=0.293105,0.234146">Google Maps</a>.<br />
See it in <a href="/pics/2006/ipod-space/ipod.kmz">Google Earth</a> (Free Mac &#038; PC versions available).</p>
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		<title>iPad &#8211; Apple&#8217;s most curious music player yet.</title>
		<link>http://boakes.org/ipad/</link>
		<comments>http://boakes.org/ipad/#comments</comments>
		<pubDate>Fri, 01 Apr 2005 00:01:47 +0000</pubDate>
		<dc:creator>Rich</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[joke]]></category>

		<guid isPermaLink="false">http://boakes.org/ipad-apples-most-curious-music-player-yet</guid>
		<description><![CDATA[I have to hand it to the R&#038;D folks at apple, they really do create some lovely gadgets. Things that have form as well as function. So my usual respect was taken up a notch today when I saw the advert for this summer&#8217;s must have gadget, the iPad. Until recently the gadget market has [...]]]></description>
			<content:encoded><![CDATA[<p>I have to hand it to the R&#038;D folks at apple, they really do create some lovely gadgets.  Things that have form as well as function.  So my usual respect was taken up a notch today when I saw the advert for this summer&#8217;s must have gadget, the iPad.<span id="more-249"></span></p>
<p>Until recently the gadget market has been dominated by young to middle-aged, technically minded men.  So Apple&#8217;s release of an iPod shuffle derivative aimed directly at the female market is illustrative of their position as one of the few companies whose appeal is equally split between the tech savvy and urban chic of both genders.</p>
<p><img class="soloimg" src="/pics/2005/ipad/ipad_tiger.jpg" alt="The Apple iPad Advert" /></p>
<p>The text of the iPad ad&#8217; says it all:</p>
<blockquote><p>Meet iPad shuffle, the discrete new member of the iPod family.</p>
<p>Wear it with almost nothing else.</p>
<p>It&#8217;s waterproof, sandproof, ergonomically contoured and invisible under swimwear,</p>
<p>We call it summerproof.</p>
<p>&#8230;and in case you drift off listening to 240 of your favourite thongs we&#8217;ve incorporated a discrete vibrating alarm function so you never forget to reapply your sunscreen.</p>
<p>Available April 1 2005 from rom $99.<br />
Brown Mac &#038; Not PC.</p></blockquote>
<p>It will be interesting to see how it fares when it is released today.</p>
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