top - 12:40:22 up 134 days,  2:52,  1 user,  load average: 10.24, 6.99, 5.46
Tasks:  90 total,  15 running,  75 sleeping,   0 stopped,   0 zombie
Cpu(s): 94.7%us,  4.0%sy,  0.0%ni,  0.0%id,  0.0%wa,  0.7%hi,  0.7%si,  0.0%st

Everything’s locked down using WP Super Cache and as a result the server seems to be coping, though its CPU use is way up.

Note: if you’re going to reference the article please just link to it, and don’t hotlink the image. Depending on how much residual traffic the current hotlinking generates I may have to deny access to the image and redirect to a picture of a kitten, or something.

The only fly in its ointment is that the iPhone insists on telling me that it’s being connected to an older and less compatible device every time it’s plugged in. Perhaps this’ll can be included as a “don’t tell me again” option in iPhone OS 3.0 or 3.1 – fingers crossed.

In the mean time I’ve become an ardent podcast subscriber – they’re so much better than most of the news (which is generally bad) and the popular music radio stations, which invariably manage up to 15 minutes of interesting broadcast before descending into the less popular part of their playlist. Podcasts 1, traditional Radio nil.

The only magazine big enough to be seen from space – and only in Vegas!

That’s beautiful… only in Vegas… and maybe Paddington, West Australia.

Seen from Outer Space!

Here’s what Maxim has to say on the subject:

Constructed near Vegas out of vinyl mesh to celebrate our 100th issue, this colossal babe can be seen from outer space using Google Earth.

This is utter nonsense, but brilliant marketing.

Invisible from space.

When I was composing the backstory for the iPod gag, one thing I was very careful of was to give it enough factual basis that the silly bits could be believed, so I checked about the height where space officially begins, and I checked that the tailings dam was visible from that height in Google Earth, without magnification.

The Maxim advert which covers 697 square metres is a tiddler in comparison to “the iPod” which is more than 1000 times bigger, covering 893240 square metres.

If the advert exists (and I’m assuming it does) it has an absolute zero chance of being spotted by an orbiting astronaut taking a walk after lunch. As commercial ventures/hoaxes go, however, it’s a total success, because it’s got press coverage, and it’s got web coverage.

The journalists at C|Net, Yahoo etc. may be feeling a little used right now over the whole “from space” thing. This however, is the world of entertainment, where facts don’t matter and a good story is the only thing of importance.

So what is this Maxim thing really?

If you use Google Maps to go to the spot where the magazine is supposed to be you find a big plain empty patch of ground.

To create this image I used this bookmark from Google Earth to show the spot where the magazine is supposed to be – look for the remarkably small white rectangle just above right of centre.

No evidence?

There are no images currently in Google Earth that show the existence of a giant magazine cover. You can’t see it without an overlay.

The lack of evidence from a trusted third party (in this case Google) is what has prompted many to cry hoax. This is also the reason why the iPod gag took off – it was visible in Google Earth and Google Maps without any overlays, people believed they could verify its existence, so they believed the story.

Maxim have had to create an overlay that you can load, which adds the image of the magazine onto the desert, and for good measure, it adds a bit of desert too. This is probably so you don’t wonder why the nearby desert is in such low resolution when looking at the magazine in relatively high resolution. The downside of this is that although it looks nice, people don’t trust it.

Ultimately, Size Does Matter

So did they really create it? It’s feasible. It’s not particularly big, so it could be done. Remember this is 1000 times smaller than the iPod; but why bother when photo manipulation can do it so effectively?

One theory (which I’m enamoured with) is that we are seeing a preview of higher resolution data that has not yet made it into Google Earth; in which case Maxim have spent a lot of money on an advert that seems to have arrived too late. Hence the need for the overlay. Supporting this theory is the fact that this image can be downloaded from earth.google.com.

If that’s not the case, then it’s a pure unadulterated and massively successful hoax.

One not so giant leap for advertising

If the tailings dam really were an advert, then it really would be visible from space, but whatever the full story is behind the Maxim magazine cover, it’s not visible from space (as is claimed on the cover itself), because it’s just way too small, which is a shame.

In the centre you’ll see that little white rectangle again. That’s the size of the magazine.

You can try taking Google Earth to the edge of space and looking for it (62 Miles/100Km high), but you won’t see it. In fact, to make it simpler, I’ve shifted the maxim overlay to Australia so you can see one within the other. The size remains the same, only the magazine’s positioning has been transposed (which is why it appears upside-down). The height is set at 62 miles up to get you started, then you can zoom in.

And the winner is…

Google, obviously.

It’s another wonderful example of Google Earth becoming the advertisers dream, which, oddly enough I sort of I predicted back in October 2004 when I wrote:

Virtual billboards here we come.

Ah well.

Digg this.

It’s not really a giant iPod; and no, there was no high-stakes poker game between Kerry Packer and Steve Jobs, I made that bit up.

Space really does “begin” at 100Km high, so the dam really could be visible, but is most likely indistinguisable.

What’s also true is that it’s Apple‘s 30th Anniversary on April 1st 2006 – and in Australia it already is April 1st, ’cause Brisbane is 10 hours ahead of GMT, so although this server’s time zone tells me it’s still 31/3, I have no doubt Dad is (probably at this very moment) attaching an exploding cork to someone’s hat and hiding a plastic novelty spider under a toilet seat.

See it in Google Earth (Free Mac & PC versions available here).

Thanks

If you believed; if you wanted to believe, or if you blogged it or reported it, thanks!, it was fun to watch a small April fool that was intended for a few family and friends as it went global!

Getting mentioned in Engadget, Gizmodo, the Grauniad, CNN Money and InternetNews was great. There are too many others and I’ve not had time to see them all yet.

A special mention is also due to Leon who kindly contacted me and put me straight thus:

I already read this somewhere, I cant remember where but when I saw this and read that it was an exclusive story; I have to correct you, it isn’t, I already read it and that it was aquired in a poker match, and saw it on google maps, sorry mate.

Having someone believe the story so much that they let me down gently about not being an exclusive, especially highlighting the bit about the poker; that made my week.

Thanks are also due to Apple afficionado Steve Woolley for proof reading the original article and also to the people kind enough to point out that the structure is a tailings dam (there were remarkably few of you). I didn’t know this when I made up the story, but assumed there was some kind of evaporation happening because of the pattern.

Tailings

So you may well ask: since it’s not an iPod, what is a tailings dam?

There are an estimated 300 tailings dams in Australia, but fewer than 100 are in operation.

The exact content of a tailings dam depends on the geological composition of the ore that is being mined and any chemicals (explosives, corrosives and catalysts) that are employed in the mining and extraction process.

Paddington is actually a gold mine (not a disused mineral mine at all, I made that up too), so the tailings will be commensurate with a gold extraction process. Close up, the (highly acidic) tailings dam in Paddington looks like this.

The general cosensus is that tailings dams are among the most toxic man made areas on Earth. As liquids are absorbed into bedrock or evaporate, the dessiccated tailings can become airbourne, leading to long-term widespread pollution of the area surrounding a tailings facility.

Discovering the iPod

Several people have asked how I came across the thing in the first place, and that’s down to the fact that searching for locations in Google Earth is sometimes a bit hit and miss. I was looking for Paddington, a residential area of Sydney which I now know is about 2.5K SSE of Sydney Opera House.

I tried entering “Paddington, Sydney, Australia” into the GE search bar and it came back with no match. So then I tried “Paddington, Australia“.

If you have GE installed, give it a go, you basically land slap bang on top of the Paddington gold mine with the iPod (tailings dam) in full view.

Apple

So there you have it. Sadly there’s no gargantuan iPod, but we can at least be happy that Apple make lovely looking machines, and have contributed immensely to the public understanding that Human-Computer Interaction should have a strong emphasis on the “Human” side of the equation, so thanks and happy 30th anniversary to everyone at Apple, past and present.

I wonder what they’re really going to announce.

Today I learned from a trusted source that Apple is poised to make history next Saturday when it unveils the worlds first advertisement that can be seen from space.

Apple had hoped to keep their creation secret until the grand unveiling, however, after I was tipped off, and with just a little bit of lateral digging, I was able to uncover enough background information to get a clue of the location.

From there, it was just a matter of firing up Google Earth, and hunting for it! The pictures are a few months old, but clearly show the advert well on the way to completion.

The sheer size of the publicity stunt is difficult to comprehend. It covers 893240 square metres; roughly equivalent to eighty football pitches.

The ad, which depicts Apple’s flagship iPod product has been constructed on the site of an abandoned mineral mine in remote western Australia. It has been in development for almost two years since Apple’s founder Steve Jobs acquired the location during a game of poker with (the late) Australian publishing and gaming tycoon Kerry Packer.

Aliens need not worry about advertising regulations however; the general concensus is that the edge of space is at a height of 62 miles (100Km), and once you go much higher than that, the ad will very quickly shrink towards invisibility. It’ll look like an iPod nano for a while, then maybe a tictac.

Speculation is currently rife that the grand unveiling will be coordinated with the launch of a touch screen Video iPod.

Apple have a press meeting scheduled at the start of next month when more details will be revealed – you heard it here first.

See it in Google Maps.
See it in Google Earth (Free Mac & PC versions available).

Until recently the gadget market has been dominated by young to middle-aged, technically minded men. So Apple’s release of an iPod shuffle derivative aimed directly at the female market is illustrative of their position as one of the few companies whose appeal is equally split between the tech savvy and urban chic of both genders.

The text of the iPad ad’ says it all:

Meet iPad shuffle, the discrete new member of the iPod family.

Wear it with almost nothing else.

It’s waterproof, sandproof, ergonomically contoured and invisible under swimwear,

We call it summerproof.

…and in case you drift off listening to 240 of your favourite thongs we’ve incorporated a discrete vibrating alarm function so you never forget to reapply your sunscreen.

Available April 1 2005 from rom $99.
Brown Mac & Not PC.

It will be interesting to see how it fares when it is released today.