Tags: Society
Thresher Discount Vouchers
December 7th, 2006, by Rich.
Can everybody please stop sending me Thresher Discount vouchers? Ok thanks for thinking of me, I very much appreciate that bit; but it seems everyone I know is intent on passing me this little “under the counter number” and hasn’t twigged that they’re just part of a huge viral advertising campaign.
In case you’ve not received the voucher, I’ll explain. It’s a PDF file that you write your name on and present at your local Thresher shop, where you will be granted a hefty discount. The voucher looks a bit like the one above (click to see it full size).
Mr. Angry has a nice piece describing why the discount is an illusion.
Thresher’s big mistake, is not the wine of course - they make a profit on that - it’s the similar offer on beer, snacks and fags that is going to cost them, because of the high duty to be paid on cigarettes, obviously.
December 7th, 2006 at 3:11 pm
Very clever… :)
December 7th, 2006 at 10:08 pm
Not only did I not receive the spam, I was handed an actual piece of paper (!) by my French teacher yesterday offering 40% off wines, but the small print said it was only on purchases of over £500 !
:))
December 19th, 2006 at 12:03 am
What is wrong with 40% off wine you grumpy old sod? And to Lesley - the real vouchers are for any spend…
December 19th, 2006 at 1:13 am
Nothing at all! …and furthermore “if only…”.
The normal “deal” for any walk in punter is “3 for 2″ i.e. 33% off the price on the sticker (a price which Thresher set artificially high in order give the appearance of (a) better quality wine and (b) a really good deal).
33% off assumes all three bottles are the same price - I’m guessing it’s the cheapest bottle that’s free so the average saving will be less than 33%, this is good for Thresher on a day to day basis, but it does mean this offer isn’t that hollow.
So knock it down to 30% and that means the offer was for 10%, not 40% off what you’d normally pay in a Thresher.
i.e you normally get 30% off an artificially inflated price, and this offer gives only 10% more than that.
What’s wrong with 10% off then? Nothing, but there’s nothing interesting about it either. Certainly nothing you’d bother mailing your friends about.
Thresher got a bonanza pre-christmas rush through some cleverly seeded coupons that were really only worth 10% off Thresher prices, which are higher than most supermarkets anyway.
Grumpy? Nah, not really, try reading it in a different accent. Baffled by people’s willingness to reiterate without questioning, totally!
December 19th, 2006 at 8:08 am
At least I have the ‘grumpy’T-shirt! And as I AM old… £500 of wine might not last me a lifetime! :)